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For decades the mystery shopper was the main way retailers assessed operations from a customer’s point of view. By sending in a fake shopper, typically once a month, an individual store essentially was buying a dozen performance snapshots per year. … Continue reading
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In case you missed my tweets, here’s a summary of the most important ones. You are more than welcome to follow me on Twitter @norman_cescut to get real-time updates. Enjoy! Hospitality and leisure expected … Continue reading
GoldRun is a new platform for retailers that matches mobile, Augmented Reality and social. Enjoy this video, comments are welcomed!
Irina Barbalova, Head of Beauty and Personal Care research at Euromonitor, explains how the beauty industry spreads its message using new technology. As internet sales of beauty and personal care (BPC) products increase, companies are looking for new ways to … Continue reading
May 14th is the World Fair Trade Day, the first global campaign for The Fair Trade movement connecting producers and customers around the world and is endorsed by WFTO. Ben & Jerry’s, known for its activism, has just launched this great … Continue reading
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A recent Zumer and Sustainable Life Media research is helping medium to small size retailers to better understand what is the connection among sustainability, consumers and web 2.0 tools. The survey analizes the behaviour of 50 of the biggest companies leader in sustainability, … Continue reading
We often talk about social media, buzz marketing and online reputation. Big corporations can find it quite difficult to control and “direct” all the related online communication, especially when this is done at local level – agents, retailers, franchises. But … Continue reading
