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The Concept The creation of a sustainable and responsible café, an ECOFFEE shop, does not only require careful selection and study of the location, of the materials to be used, of the interior design, but also the selection of suppliers, the analysis of the in-store workflow and of the waste … Continue reading
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We have already talked about China as one of the fastest growing markets in terms of customer awareness towards sustainability: Chinese do appreciate and search for sustainability. A study released on April 18th by global advertising and international marketing firm … Continue reading
EVOS, Le Pain Quotidien and Pizza Fusion received the highest marks of any fast food restaurants in the latest ratings issued by Greenopia. The three chains each received four green leafs, meaning they met at least 90% of the … Continue reading
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A recent Zumer and Sustainable Life Media research is helping medium to small size retailers to better understand what is the connection among sustainability, consumers and web 2.0 tools. The survey analizes the behaviour of 50 of the biggest companies leader in sustainability, … Continue reading
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On April 18, 2011 Starbucks Coffee Company has announced the launch of its tenth annual Global Responsibility Report, which outlines fiscal 2010 performance in ethical sourcing, environmental stewardship and community involvement. The interactive report is now available online at www.starbuck.com/2010report “Our … Continue reading
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On March 1st, 2010 Marks & Spencer announced a programme to be the world’s most sustainable retailer by 2015 launching 80 major new commitments under M&S’ eco and ethical plan, Plan A. Plan A, started on 2007, had already proven its … Continue reading
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We have previously wrote about how the beverage industry is getting more and more Sustainable, with more sustainable packaging like the Coca-Cola Company PlantBottle packaging, or by taking greater attention to the supply chain, as PepsiCo is doing with its recent … Continue reading
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“Nearly three-quarters of consumers (71%) will stop buying a product if they feel misled by environmental claims” Two days ago an ECOFFEE prospect tried to convince us that sustainability is just a marketing word, and that consumers are not able … Continue reading
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Masdar is a familiar word to all of us who are concerned about the future of our dear planet Earth. But for the few of you who have never heard of it, please allow us the pleasure to introduce you … Continue reading
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At the beginning of March 2011, McDonald’s announced its Sustainable Land Management Commitment (SLMC), a long-term plan to ensure the corporation only serves food (and uses packaging) certified as sustainably sourced. The initial focus is on five high impact products: … Continue reading
