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Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store. Conceived by ad agency Robert/Boison & Like-minded, the project featured a temporary outlet in Denmark – open … Continue reading
Is AR (Augmented Reality) in-store systems going to help retailers to boost sales? It would be interesting to know your opinion, in the meanwhile, watch these two interesting videos. Kinetic Fitting Room by AR Room at the Topshop flagship store … Continue reading
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The world’s largest luxury goods conglomerate, LVMH Group, will launch its private equity fund in India, in an attempt to tap the burgeoning disposable income and rising aspirations of the country’s urban population, especially women. L Capital, present in New … Continue reading
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Over the past 12 months, a growing number of brands has turned to pop-up activity to provide a burst of PR activity and another reason for consumers to interact with their brand – hopefully ensuring that the effect of these … Continue reading
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Italy is famous for its eyewear giants, Luxottica first. If you have ever visited an eyewear retail store in Italy, you would have noticed that more or less they all look the same: neon lights, mirrors, traditional displays, sales people wearing … Continue reading
At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to demonstrate how technology can enhance the retail customer experience with a multi-touch, multi-user … Continue reading
This post is about a kind of customers that my clients know very well: multichannel customers. Since I started DESITA‘s business, I’ve always believed in multichannel marketing, and now I always advise my clients to use web and mobile as … Continue reading
