Tesco is trialling augmented reality technology in its stores and online offering as it looks to sell more bulky products, including consumer electronics, without sacrificing shelf space and to reduce returns. Consumers can use the in-store technology to generate a … Continue reading
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According to JiWire’s research 79% of mobile consumers are ‘comfortable’ making purchases from smartphones or tables, even for products over the $1,000 threshold. Mobile shoppers are most likely to make purchases under the $1,000 threshold with about half saying they’ve … Continue reading
A very interesting article about a new trend which goes against the well-known rule of product massification: “One size fits all”. The article mentions several websites, mainly U.S based, offering to their customers the chance to create their own unique … Continue reading
