Tesco is trialling augmented reality technology in its stores and online offering as it looks to sell more bulky products, including consumer electronics, without sacrificing shelf space and to reduce returns. Consumers can use the in-store technology to generate a 3D image of a product and find out its specifications by holding a product key or Tesco Direct catalogue up to a webcam. The webcam … Continue reading Tesco to free up shelf space with augmented reality trial | VIDEO
According to JiWire’s research 79% of mobile consumers are ‘comfortable’ making purchases from smartphones or tables, even for products over the $1,000 threshold. Mobile shoppers are most likely to make purchases under the $1,000 threshold with about half saying they’ve made purchases over $100. Only 20% report making a purchase over $500 through a mobile device. However, more important than those actually making mobile purchases … Continue reading Mobile consumers do prefer in-store purchasing, a research says.
A very interesting article about a new trend which goes against the well-known rule of product massification: “One size fits all”. The article mentions several websites, mainly U.S based, offering to their customers the chance to create their own unique product. Ranging from Art to Chocolate and Perfumes, just to count some. this new trend is going to become big, especially because many “co-created” goods … Continue reading Retailers be aware: product customization might be the future – and it comes from the web