Tag Archives: multichannel

Multichannel retail strategy survey: the high street is central

Posted on March 13, 2012 by

The stats come from Shoppercentric’s ‘Shopping in a Multichannel World’ survey, and the results show that customers are using a wide variety of channels. Mary Portas may have managed to produce a retail review containing just three references to digital, … Continue reading →

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A comparative analysis about Multichannel Retail in US and UK

Posted on July 1, 2011 by
How important is it to be able to purchase from a retailer using different channels?

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Last month Econsultancy surveyed 2,000 consumers in the UK and 2,000 consumers in the US, to unearth attitudes to multichannel shopping and service. The majority of consumers would find it useful to have a choice of retail channels, and a … Continue reading →

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Multichannel marketing and value proposition: how do customers perceive value?

Posted on June 16, 2011 by
mkinsey2

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I was reading a very interesting article by McKinsey about the value proposition to offer to multichannel retail customers: it does not only competitive price but also the degree of trust they have in a retailer, its product assortment, and their … Continue reading →

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Biometrics and retail marketing: the future is now

Posted on March 7, 2011 by
Biometrics the future of retail marketing

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Biometrics, methods for uniquely recognizing humans based upon one or more intrinsic physical or behavioural traits, is very important when evaluating the efficacy of a retail store design or display and assessing counter actions to make the retail environment more … Continue reading →

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Asia future retail landscape

Posted on February 24, 2011 by
asia_shopping

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Once upon a time, the customer experience depended largely upon luck: the mood of a shop assistant, the time spent waiting at the checkout, being able to find the right product. All of these could make a difference between a … Continue reading →

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Is this the future of retail shops?

Posted on February 16, 2011 by

At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to demonstrate how technology can enhance the retail customer experience with a multi-touch, multi-user … Continue reading →

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Multichannel customers, profits and mobile technologies

Posted on February 15, 2011 by

This post is about a kind of customers that my clients know very well: multichannel customers. Since I started DESITA‘s business, I’ve always believed in multichannel marketing, and now I always advise my clients to use web and mobile as … Continue reading →

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