Tag Archives: marketing

A comparative analysis about Multichannel Retail in US and UK

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Last month Econsultancy surveyed 2,000 consumers in the UK and 2,000 consumers in the US, to unearth attitudes to multichannel shopping and service. The majority of consumers would find it useful to have a choice of retail channels, and a … Continue reading

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How to engage consumers?

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Dealing with customer engagement has never been easy – especially today when customers are all inter-connected and receive all kind of information from all kind of media. This is why the rules that apply to old media such as TV … Continue reading

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AR is running fast towards the fashion Retail industry

GoldRun is a new platform for retailers that matches mobile, Augmented Reality and social. Enjoy this video, comments are welcomed!

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Retail, web 2.0 and sustainability:an analysis

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A recent Zumer and Sustainable Life Media research is helping medium to small size retailers to better understand what is the connection among sustainability, consumers and web 2.0 tools. The survey analizes the behaviour of 50 of the biggest companies leader in sustainability, … Continue reading

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Online retail: how to turn a negative consumer feedback into a positive one

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Retailers who are going to open online shops often fear about negative feedbacks from online shoppers. “What if I receive a negative feedback? Should I ignore it or answer?” The most common retail behaviour is to ignore it, hoping it will be … Continue reading

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How to deliver customized in-store offers to shoppers?

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One of the in-store marketing biggest issues ever is how to reach customers with customized offers while they are shopping. U.S.A retailers and consumers are going to have a solution handy in the next future: Shop O’Lot.   Shop O’ Lot is a self … Continue reading

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Biometrics and retail marketing: the future is now

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Biometrics, methods for uniquely recognizing humans based upon one or more intrinsic physical or behavioural traits, is very important when evaluating the efficacy of a retail store design or display and assessing counter actions to make the retail environment more … Continue reading

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GoodGuide for Good Products for a more sustainable Retail

Yesterday I was reading a post concerning Levi Strauss & Co as the Top Jeans Brand, scoring a 7.4. The brand Prana was listed as the next highest, with a score of 6.3—followed by H&M (6.1), Banana Republic (6.1), and … Continue reading

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What we do care about

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As designers & consultants who are in stores every day, we see the good, the bad, and the ugly in this business. We see what works and what doesn’t. We admire those who take the time to share with us … Continue reading

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The state of retail online shopping in UK: January 2011 report

Shoppers in the United Kingdom spent 5.1 billion pounds ($8.3 billion) online in January, up 21% from one year prior, according to the latest figures from consultant Capgemini and Interactive Media in Retail Group (IMRG), a web retailing industry association.The … Continue reading

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