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According to JiWire’s research 79% of mobile consumers are ‘comfortable’ making purchases from smartphones or tables, even for products over the $1,000 threshold. Mobile shoppers are most likely to make purchases under the $1,000 threshold with about half saying they’ve … Continue reading
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China: a market that is continuously growing, a very rich but still unknown to the many. What is clear is that China is set to become the most powerful economy in the world, and this will happen in a very … Continue reading
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One of the in-store marketing biggest issues ever is how to reach customers with customized offers while they are shopping. U.S.A retailers and consumers are going to have a solution handy in the next future: Shop O’Lot. Shop O’ Lot is a self … Continue reading
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The STRATACACHE PrimaSee system was what appeared to draw most of the attention at the last Digital Signage Expo in Las Vegas. So is the display basically an LCD without a black background? Sort of. PrimaSee showcases high-definition, dynamic video … Continue reading
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Biometrics, methods for uniquely recognizing humans based upon one or more intrinsic physical or behavioural traits, is very important when evaluating the efficacy of a retail store design or display and assessing counter actions to make the retail environment more … Continue reading
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Italy is famous for its eyewear giants, Luxottica first. If you have ever visited an eyewear retail store in Italy, you would have noticed that more or less they all look the same: neon lights, mirrors, traditional displays, sales people wearing … Continue reading
At the last National Retail Federation Convention, Intel showed an interactive, 7-foot-6-inch Intel® Intelligent Digital Signage Concept with an LCD display and holographic glass called adiVerse to demonstrate how technology can enhance the retail customer experience with a multi-touch, multi-user … Continue reading
This post is about a kind of customers that my clients know very well: multichannel customers. Since I started DESITA‘s business, I’ve always believed in multichannel marketing, and now I always advise my clients to use web and mobile as … Continue reading
