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The pop-up phenomenon dates back 2004, when fashion brand Comme des Garcons opened a guerrilla store in Berlin, followed by a long list of known brands, such as ony Ericksson, Levi’s, Breil, Uniqlo or the most recent ones of Apple, … Continue reading
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When H&M unexpectedly opened a new store on the beach of Riccione (Rimini – Italy) I thought this was a smart marketing action. Then I started wondering if this could work. Of course the store would have benefited from … Continue reading
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Recently published as part II of a previous part I published on January 31st, this Retail Touchpoints article deals with Social Commerce with a stronger emphasis on social curation, a must to know for all retailers. Enjoy! “In Part I … Continue reading
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In the last days there has been a lot of buzz about the Sustainable Apparel coalition, officially launched on March 1st. But what is it? The Sustainable Apparel Coalition (SAC), which includes* Nike, Gap Inc, H&M, Levi Strauss, Marks & … Continue reading
Sustainability is a long term trend at H&M and this April as part of the focus on sustainability H&M will introduce the Conscious Collection – The collection which is for women, men and children is made from enviromentally – adapted … Continue reading
