The pop-up phenomenon dates back 2004, when fashion brand Comme des Garcons opened a guerrilla store in Berlin, followed by a long list of known brands, such as ony Ericksson, Levi’s, Breil, Uniqlo or the most recent ones of Apple, Nokia, and Adidas Originals. (full article here) Other interesting articles have been published last year such as: Oliva e Marino – The pop-up store of Pavesi, … Continue reading A Pop-up revival in retail marketing – n°2
When H&M unexpectedly opened a new store on the beach of Riccione (Rimini – Italy) I thought this was a smart marketing action. Then I started wondering if this could work. Of course the store would have benefited from massive visibility, but was this enough? The great adventure of the pop-up store only lasted one week. It seems that those in charge of developing … Continue reading H&M in the quicksand – A very short pop-up story
Recently published as part II of a previous part I published on January 31st, this Retail Touchpoints article deals with Social Commerce with a stronger emphasis on social curation, a must to know for all retailers. Enjoy! “In Part I of this Social Commerce feature, Walmart toldRetail TouchPoints: “The first generation e-Commerce sites brought the store to the web. We think the next generation will be about building … Continue reading Social Commerce and Curated Content for Retailers 2.0
In the last days there has been a lot of buzz about the Sustainable Apparel coalition, officially launched on March 1st. But what is it? The Sustainable Apparel Coalition (SAC), which includes* Nike, Gap Inc, H&M, Levi Strauss, Marks & Spencer, and Patagonia, will work to lead the apparel industry towards developing improved sustainability strategies and tools to measure and evaluate sustainability performance. The Coalition’s … Continue reading Sustainable Apparel Coalition: what is it?
Yesterday I was reading a post concerning Levi Strauss & Co as the Top Jeans Brand, scoring a 7.4. The brand Prana was listed as the next highest, with a score of 6.3—followed by H&M (6.1), Banana Republic (6.1), and Old Navy (6.1). I did not know what GoodGuide is – shame on me – so I checked out their very interesting website, which is … Continue reading GoodGuide for Good Products for a more sustainable Retail
Sustainability is a long term trend at H&M and this April as part of the focus on sustainability H&M will introduce the Conscious Collection – The collection which is for women, men and children is made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most … Continue reading A CONSCIOUS COLLECTION – SUSTAINABLE STYLE AT H&M