DESITA is the Italian Retail & Foodservice Consultancy Company, working at International level, specialized in shop concept design and Franchising, established with solid foundations to support its customer towards the realization of their core business, making beautiful projects that succeed. DESITA mission, is to create unique user experience designs of strong character and identity, following a work process that involves the client, through continuous stimulation. DESITA love to design your business, taking care of its profitability with respect of the environment. DESITA offer a whole range of services for retailer & franchisors and helps Italian brands to approach the Middle East market thanks to its long experience and being the creator of the Dubai Business Retail Tour. DESITA is also the exclusive partner for the Franchise EXPO UAE-Dubai and Partner and Co-Organizer of the GELATO WOLRD TOUR 2013 – Dubai Edition.