Author Archives: Norman Cescut

About Norman Cescut

“I am the owner & CEO at DESITA, the founder of ECOFFEE, a professional member and deputy of FCSI Italia and the Vice President and National Coordinator of IREF Italia. I am also proud to be the official representative for the sustainable business of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman in the United Arab Emirates”. I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life.

What’s the business essence?

No need to add more words …

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Food, time and business. All good!

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Yesterday I had the possibility to do what I like the most; combining business with pleasure. I was meeting with a very important and great person to discuss about business and we choose the lunch time instead of any other … Continue reading

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Let’s talk about food sustainability

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First published on ICOLORI (Interview with Norman Cescut at TedXBocconiU) I’ve found this interview on the web just recently, therefore I wish to share it with you. How and when did you get to know about TED? I have been … Continue reading

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Sostenibilità: la mia verità

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Si, la verità. Nient’altro che la verità. Perlomeno la mia, ovvio. L’idea mi venne in mente lo scorso gennaio, quando alle prese con la presentazione per il mio intervento al TEDxBocconi, ho dovuto ripercorrere a ritroso più di 3 lunghi … Continue reading

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Add your own creations to the menu

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Tokyo’s Logbar uses iPads to enable its patrons to make their own concoctions and add them to the menu for other guests to buy. During my daily research on the web I usually find great ideas or new trends that … Continue reading

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Business Retail Tour e fiera del Franchising di Dubai

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Vi piacerebbe sviluppare il vostro business in un mercato in crescita? Se pensate che il vostro Franchising  sia adatto al mercato degli Emirati Arabi Uniti e/o quello del Medio Oriente in generale, la prima esplorazione da compiere è proprio nella città … Continue reading

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“How to make everyday a sustainable one”

TEDxBocconiU – ReThink: ReInvent the world around you! First of all, I wish to thank all TEDxBocconiU team for the great event organised and in particular a BIG thanks to Ivana Istochka and Eraldo Cavalli.  I have been one of … Continue reading

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La sostenibilità in pratica (nel Franchising)

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Intervista pubblicata su AZ Franchising di maggio 2013. Ringrazio i colleghi di AZ Franchising, Media partner di Iref Italia, per la gentile e sempre professionale collaborazione.

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In-store marketing and it’s influence on customer spending

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Two days ago, I made my second speech of the year. After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition. Professional people from allover … Continue reading

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Ixsir it means Elixir: in vino veritas

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I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker. Today I wish to … Continue reading

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