Author Archives: Norman Cescut

About Norman Cescut

“I am the owner & CEO at DESITA, the founder of ECOFFEE, a professional member and deputy of FCSI Italia and the Vice President and National Coordinator of IREF Italia. I am also proud to be the official representative for the sustainable business of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman in the United Arab Emirates”. I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life.

La sostenibilità in pratica (nel Franchising)

This gallery contains 1 photo.

Intervista pubblicata su AZ Franchising di maggio 2013. Ringrazio i colleghi di AZ Franchising, Media partner di Iref Italia, per la gentile e sempre professionale collaborazione.

Gallery | Tagged , , , , , , , | Leave a comment

In-store marketing and it’s influence on customer spending

This gallery contains 13 photos.

Two days ago, I made my second speech of the year. After the prestigious stage of TED, at the Bocconi University, this was the time to perform at BIFEX, the Beirut International Franchising Forum and Exhibition. Professional people from allover … Continue reading

Gallery | Tagged , , , , , , , , , , , , | 2 Comments

Ixsir it means Elixir: in vino veritas

This gallery contains 23 photos.

I am writing from Beirut, the very active and beautiful Lebanese capital.  I’m here to visit the Horeca Exhibition, to meet with some potential clients and to attend to BIFEX where I’ve been invited as speaker. Today I wish to … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , | Leave a comment

Caffè nero bollente

This gallery contains 1 photo.

Il mio recente articolo – “espresso : “giornate” = Italia : business” – ha ricevuto una particolare attenzione dagli operatori del settore e canale Ho.Re.Ca. La condivisione e successiva visibilità dovuta ai social network ha portato l’articolo ad essere letto … Continue reading

Gallery | Tagged , , , , , , , | Leave a comment

espresso : “giornate” = Italia : business

This gallery contains 2 photos.

No, non è un’equazione! Comunque la mettiate. Cosa significa? Presto detto, ma prima una giusta e breve premessa, ovvero: “il prossimo 12 aprile, si “torna” a celebrare l’Espresso Italiano Day, la giornata dedicata al nostro caffè”. Così recita il comunicato stampa … Continue reading

Gallery | Tagged , , , , , , , , , , , | 4 Comments

15 days of travels and food around the world

This gallery contains 7 photos.

Last 12th of February, with a colleague of mine, I went to Ljubljana to meet some potential clients willing to develop a new food concept project. It was snowing and as soon as we entered in Slovenia, the panorama changed.  Beautiful. Striking. We arrived at … Continue reading

Gallery | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Adesso basta!

This gallery contains 1 photo.

Mi sono veramente stancato … dei politici, del sistema marcio e ritrito, della TV spazzatura, dell’istruzione inesistente, del non-futuro per i nostri figli, della gente che bla-bla-bla e poi non conclude nulla, dei clienti che pretendono la mia professionalità gratis e … Continue reading

Gallery | Leave a comment

A Pop-up revival in retail marketing – n°2

This gallery contains 16 photos.

The pop-up phenomenon dates back 2004, when fashion brand Comme des Garcons opened a guerrilla store in Berlin, followed by a long list of known brands, such as ony Ericksson, Levi’s, Breil, Uniqlo or the most recent ones of Apple, … Continue reading

Gallery | Tagged , , , , , , , , , , ,

Food bloggers

This gallery contains 25 photos.

Avete mai letto un blog che parla di cibo? Sicuramente. Ce ne sono alcuni molto belli, sia nell’estetica – cosa che favorisce e allieta la lettura – sia nel contenuto – cosa estremamente importante – dove spesso e volentieri ci … Continue reading

Gallery | Tagged , , , , , , , , , , | 3 Comments

Have you ever had lunch with gelato?

This gallery contains 3 photos.

Yes, I do! I like it very much and most of the times I use to eat it instead of having a complete lunch. It’s my favorite cold fast food.  I have already written something about gelato, especially if related … Continue reading

Gallery | Tagged , , , , , , , , | Leave a comment