Norman Cescut

About me

I am the owner & CEO at DESITA, the founder of ECOFFEE, a professional member and deputy of FCSI Italia and the Vice President and National Coordinator of IREF Italia.                                                     I am also proud to be the official representative for the sustainable business of HH Abdul Aziz bin Ali Al Nuaimi, aka “Green Sheikh”, member of the Ruling Family of the Emirate of Ajman in the United Arab Emirates”.

I love my job because I simply believe in what I do and I love to do it. I love traveling, both for business and pleasure. Meeting different people and cultures has always fascinated me, it enriches me. I love laughing, enjoying good food, my BBQ is highly appreciated by all of them. I love dancing and I love taking portraits. I’m in love with life.

In this blog, the international sectors scene is here approached from my personal point of view: design, innovation, trends and responsibility for a new vision of the business, starting from my passion and knowledge about Foodservice, Franchising and Sustainability.

This is my philosophy:                                                                                                              Who’s masters of the art of living, does not make a distinction between work and leisure, body and soul, education and recreation, love and faith. S/he simply pursues the highest standards of excellence in anything s/he does; whether s/he is working or playing is for the others to decide. S/he always strives to do both at the same time.”

Follow me: LinkedIn – facebook – Twitter – Pinterest

9 thoughts on “About me

  1. Hi Norman, lovely blog and company. I think your philosophy is a great one, as it synchronizes things that so many spend time boxing into separate categories. This harmony and beauty is evident in your designs.

  2. Hello Norman,

    My name is Omar and I live in Dubai. I am interested in what you have and i like to meet you if you are ever in Dubai or maybe somewhere else.

    Please let me know if this is possible.


    1. Hello Omar,
      by a lucky coincidence, I am in Dubai right now.
      I’ll send you my Dubai mobile number by email, please call me.
      It will be a pleasure to meet you.

  3. Hello Mr. Cescut,
    my name is Ivana and I am student at Bocconi University. I admire what you do and I would be very interested in getting in touch with you. I would love to talk about your ideas and tell you about a very inspirational initiative in which I think you might be interested in.

    Please contact me via email if possible. I will be looking forward to your reply.
    Best regards,

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